Ugly on Purpose: How Bad Taste Became the Most Coveted Aesthetic in America
Somewhere between a grandpa cardigan and a bedazzled fanny pack, good taste quietly died — and nobody mourned it. The deliberately ugly, the aggressively tacky, and the cheerfully wrong have taken over American style, and the brands cashing in are laughing all the way to the bank. Here's how we got here and why it's actually kind of genius.
